Toyota’s European flagship – Le Rendez-Vous Toyota – on the Champs Elysées in Paris has opened a Kaiseki Bento bar that serves premium Japanese cuisine.
Imagined by the renowned designer Ora-Ïto and showcasing the exceptional talents of culinary visionary Hisayuki Takeuchi, the Kaiseki Bento bar offers a flexible eat-in and take-away menu that goes way beyond the ordinary. Expressing Toyota’s core brand values of quality, well-being and respect for the environment, and strengthening the brand’s ‘J-factor’ (or Japanese identity), this new bar breaks the stereotypical idea of what it means to ‘eat Japanese’.
